Anjali Rao

Anjali Rao leads merchant success. She owns onboarding, the first two weeks where a seller connects a store, sends inventory, and watches the first orders ship, and the channel setup that makes Shopify, WooCommerce, Amazon, and Noon talk to the warehouse. She writes the practical guides: how to set up fulfillment in the UAE, what to send and when, and the configuration steps that decide whether a launch is smooth or a scramble.